Florence is thrilled to announce the appointment of Roberto Taracido Ruiz (pictured right), a former executive at Groupon, WeWork, and Treatwell, as our new Chief Revenue Officer. Roberto is set to lead us into an exciting new era of growth and innovation!
From chemistry labs to boardrooms
Roberto’s career is nothing short of spectacular. Starting in environmental chemistry, he pivoted to business and management consulting, proving his versatility and vision. His star began to rise as the managing director of Groupon Spain and VP of sales for Groupon UK, where he drove explosive growth and innovation. But that’s just the tip of the iceberg.
Roberto was part of WeWork during a pivotal time in its history, marked by rapid expansion and significant challenges. Immersed in a fast-paced and often unpredictable environment, Roberto demonstrated his ability to adapt and thrive amidst constant change. His role required navigating complex business landscapes and fostering collaboration across diverse teams and cultures.
“Working at WeWork was an intense and transformative experience,” Roberto reflects. “I gained invaluable insights into business continuity and the importance of cross-cultural leadership. It taught me how to maintain stability and drive performance, even in the most turbulent times. These lessons are something I carry with me as I join Florence, where I’m excited to apply this knowledge and contribute to our mission of revolutionising healthcare staffing.”
A visionary with heart and drive
“I am beyond thrilled to join Florence and be part of a mission that is transforming healthcare staffing,” Roberto shares with infectious enthusiasm. “Florence’s tech-driven approach is revolutionising the industry. Together, we’re going to set new standards, ensuring healthcare professionals have the support they need to deliver exceptional care.”
Roberto’s passion for blending cutting-edge technology with a personal touch makes him the ideal leader for Florence. His vision? To expand our reach, elevate our services, and ensure that healthcare facilities across the UK benefit from seamless, efficient staffing solutions.
Dr Charles Armitage welcomes Roberto
“We are thrilled to have Roberto join the Florence team,” says Dr. Charles Armitage, CEO of Florence. “Roberto’s extensive experience and forward-thinking mindset align perfectly with our core values of innovation, transparency, and empowerment. His strategic insights and unwavering dedication will be crucial as we continue to revolutionise healthcare staffing. With Roberto on board, we’re confident that Florence will reach new heights in delivering exceptional care solutions and enhancing the lives of healthcare professionals and the communities they serve.
About Florence
We solve real human problems in the care industry, with intuitive tools powered by innovative technology. For an industry that needs smarter tools, Florence provides the most empowering end-to-end staffing solution on the market. Using innovative technology we connect organisations to professionals, instantly and simply. Committed to always evolving, Florence brings much needed innovation to the health and care industry.
Find out more about florence here: florence.co.uk
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