Prosperwell, the UK’s leading digital marketing agency for the care sector, has appointed Lisa Vile as Head of Sales & Customer Experience to lead its newly launched Sales Division. This strategic expansion aims to help care providers convert more enquiries into residents, improving occupancy across the sector.
Lisa brings over 20 years of sales expertise, including more than 12 years in the care sector, with a proven track record of driving occupancy for multiple care homes. With an empathetic approach to sales, she has developed sector-specific training for care teams of all levels, and implemented systems to equip them with the tools to guide families through the decision making process.
Closing the Sales Gap in Care
Prosperwell has earned recognition as the first agency to win 100% of care marketing awards in a single year having run high-impact PPC campaigns that attract self-funders. Despite this, many care organisations are not fully equipped to manage private enquiries often prioritising the delivery of care over commercial activities resulting in missed opportunities.
Lisa commented:
“Upskilling staff equips them to handle enquiries with confidence, compassion, and professionalism, which directly impacts how families perceive the care sector. A strong initial journey fosters trust and helps families feel supported, leading to smoother transitions into care. This benefits everyone—families feel reassured, teams experience less pressure from frequent admissions and discharges, and care homes can prioritise finding the right residents for their community.”
A New Approach to Sales & Customer Experience
Prosperwell’s Sales Division is designed to help care providers maximise their sales by focusing on three key areas:
- Training care teams to confidently handle enquiries and guide them through the sales process.
- Optimising the sales journey, from initial follow-ups to show rounds, ensuring better interactions with potential care seekers.
- Identifying sales gaps through performance coaching, specialised training, and mystery shopping.
Demand and Growth
With sales rapidly becoming a key focus for care organisations, Prosperwell’s new division has already seen significant interest, with a growing list of providers registering their interest.
Tobi Alli-Usman, Founder & Managing Director of Prosperwell, said:
“We’ve built a reputation for delivering high-quality leads, but we know that marketing alone isn’t enough—conversion matters. With Lisa leading this division, we’re going a step further to give providers the best tools to guide families through the decision-making process. This means higher occupancy or weekly hours, a more confident, capable care team, and better care in the community. Lisa is the perfect person to drive this forward, and we’re all excited for this next chapter.”
Prosperwell’s Sales Division is now open for care providers looking to enhance their sales strategy, customer experience, and occupancy levels.
For more information, visit the Prosperwell website here
